Björn Asmussen: “With our e-ordering we make steel sourcing simpler and more effective”
We spoke with Björn Asmussen, Project Manager & Area Manager at CREMER STEEL, about the idea behind the platform and the benefits for customers.
Björn, what makes the e-ordering functionality particularly valuable for customers?
The biggest advantage is that inquiries are routed directly to the person responsible for the requested product and market. This ensures that customers are connected with an expert for their specific requirements from the very beginning, without unnecessary detours.
Customers can also provide key project details when submitting an inquiry. This allows our teams to prepare in advance and offer valuable recommendations immediately, whether on the optimal dimensions of a product, the most suitable coating layer, or the best packaging and transportation solution. Instead of receiving a long list of follow-up questions, customers benefit from a more focused and productive first conversation.
Instead of receiving a long list of follow-up questions, customers benefit from a more focused and productive first conversation.
How does the platform support international customers?
CREMER STEEL has many years of experience supporting projects in a wide range of international markets. Every country comes with its own requirements, whether related to import regulations, mandatory documentation, inspections or project-specific standards.
The new platform reflects this expertise. Through the e-ordering process, inquiries are automatically directed to the colleague who understands both the relevant product group and the specific market conditions.
Can you give us an example?
Yes. A customer sourcing steel for a project in Europe may face different requirements than a customer supplying an African or Latin American project. By connecting customers directly with the right expert, we can provide qualified support from the outset and help move projects forward more efficiently.
What would you like customers to take away from the new platform?
We want customers to experience how simple and efficient steel sourcing can be when information, expertise and personal contacts are connected digitally. The platform is not intended to replace personal communication. Rather, it helps us start conversations better informed and with greater transparency.
At the same time, it highlights one of CREMER STEEL's key strengths: combining international sourcing expertise with local market knowledge and dedicated personal support. Customers receive direct access to the expert for their product and market, allowing us to move beyond standard inquiries and quickly focus on practical solutions. Thus, our teams can contribute their expertise from the very first discussion.
The platform is not intended to replace personal communication. Rather, it helps us start conversations better informed and with greater transparency.
The new CREMER STEEL platform combines digital convenience with the personal expertise our customers value. Why not try it for yourself? Explore the platform, submit an inquiry and connect directly with the CREMER STEEL expert responsible for your product and market: